Providing a point of reference.
Brand usage guidelines provide an essential point of reference to ensure the creative direction established during the design process is adhered to.
Once the site has been designed, coded and launched it is imperative that the creative direction established during the design process is adhered to, in order to maintain brand integrity.
Online brand usage guidelines provide a central point of reference, informing employees on how content should be used, styled and presented, complete with guidance on tone of voice, typography, colours, imagery and templates.